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Point of View
The 100-Day Marketing Mistake Most Companies Make
The first 100 days set the trajectory of the hold. Most incoming leadership teams spend them auditing the past instead of building the future — and by the time they're ready to move, the IRR clock has already moved against them.
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Point of View
Why Your Portfolio CMO Is Set Up to Fail
Most PE-backed CMOs inherit a broken brief: unclear mandate, no baseline data, and a board that measures marketing spend against EBITDA instead of enterprise value. The problem isn't the CMO. It's the setup.
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